In the first part of this ultimate guide, we covered the basics. Now we are going to show you how:
Let’s dive in . . .
High-quality content is the cornerstone of any successful link building campaign.
Here are some 8 top content types that consistently attract backlinks:
Visual content includes infographics, charts, images, and other media.
Benefits:
Quick reference to the rest in this series:
💡If all of this is sounding like too much work, let us handle your link building. Take a look at our full range of link building services.
With the surge of digital media, video content is a must. Over 50% of social media users prefer video over any other format, and that number continues to increase, especially with TikTok becoming increasingly popular.
So, if you are overlooking video in your content marketing strategy, you may be missing out on potential traffic and valuable backlinks!
Benefits:
User-generated content (UGC) is incredibly valuable from a brand perspective, and can be used for SEO and backlinks too. UGC includes content such as images, reviews, Tweets, and more.
This content may be created by users including customers, influencers, bloggers, brand enthusiasts, and employees.
Benefits:
List posts are numbered lists of tips, reasons, or anything your heart desires.
When BuzzSumo analyzed more than 1 million blog posts, they found that list posts generated more backlinks, social shares, and had more viral potential than any other type of content.
In today’s age of decreasing attention spans, most people prefer content they can consume in a matter of minutes, so listicles work, especially for eCommerce, DTC, and SaaS businesses.
Benefits:
Long-form content, often referred to as “Mega Guides,” provides the ultimate “Go-To” resource for a specific industry problem.
A 2020 study conducted by Backlinko revealed that long-form content consistently secures more backlinks compared to shorter articles.
Benefits:
Interactive content such as mini-games or quizzes are a goldmine for marketers.
Interactive content serves multiple purposes, from boosting user engagement and gathering email sign-ups to entertaining readers and connecting with users in a fun way.
Benefits:
Original research-based content can take different shapes, like surveys to see where everyone stands (benchmarking), making use of your own data, looking at the big picture in your industry, or analyzing info from other sources.
Research that no one else can do can land you backlinks automatically and without you doing anything. Especially if your sector is starved for primary, original research.
So, invest some time and money into producing something really special, run a backlink campaign afterward, and see how many you secure organically as a result of that to boost your SEO and traffic numbers even further.
Benefits:
Expert interviews, or articles with multiple experts being interviewed or providing quotes from Twitter or other social platforms serve a similar purpose as primary research.
Talking directly to industry pros creates exclusive content treasures. It’s like providing VIP access to insights that your audience won’t find elsewhere.
Benefits:
Link building can be complex and time-consuming, but the right tools and services can simplify the process.
While I have compiled an exhaustive list of the best link building tools in the industry (which you can check out here), my three favorites are as follows.
While I might be a little bit biased by recommending this one, I couldn’t conclude this article without mentioning our high-level link-building services.
At OutreachMama, we pride ourselves on providing our clients with everything they need to plan, execute, and optimize the perfect link-building campaign.
We will help you find the right websites to target, and the exact content that you should pitch, and then we do everything for you.
From content creation to backlink analysis, OutreachMama provides you with everything that you need to boost your SEO, increase your traffic, and drastically increase your revenue in record time.
Find out more about our link building services.
Semrush is widely recognized as an “All-in-one” SEO toolkit, offering a vast array of features.
It’s highly praised by industry professionals for its ability to provide detailed analysis that integrates seamlessly into digital marketing strategies.
SEMrush not only helps you perform day-to-day tasks, but also provides in-depth analysis that is very clear and can be easily incorporated into your digital marketing strategy and significantly improve your performance.
~Umit Yilmaz, SEO Engineer at Ebay.com
Ahrefs allows you to check your competitor’s backlink profiles, top pages, link growth, and countless other statistics.
Many of the top SEOs in the world use and recommend Ahrefs and it has been one of the leading tools on the market (almost) since Al Gore invented the internet.
Ahrefs offers a 30-day free trial and pricing packages that are comparable to Moz Pro making it a great alternative for Moz-averse marketers.
For more information, here’s the rest of this mega guide:
Continue with Part 3: How to Implement a High-Quality Backlink Strategy
Part 4: How to Build Backlinks Without Worrying About Google Penalties
Or return to: Part 2: 10X Your SEO With These Link Building Strategies & Services
Part 1: How to Build Backlinks: The Definitive Guide
💡If all of this is sounding like too much work, let us handle your link building. Take a look at our full range of link building services.
