Creating SEO-Friendly Content in 5 Steps

Knowing how to optimize search engines and users can be of great benefit to any business. Producing SEO-friendly content for your business can help it grow without having to increase the marketing budget. SEO-friendly content makes it easy for a website to capture the target audience’s attention and increase engagement levels.

Nonetheless, a lot of time and effort is required when creating SEO-friendly content. If done right, these key on-page SEO factors can help your content rank higher in search results. This translates to more likes, clicks, and shares for your content. On the flip side, content that doesn’t optimize SEO will be hard for target users to find, regardless of its quality. 

Creating SEO-friendly content can be very challenging. Learning the essentials of SEO and incorporating it into the content creation process can yield positive results. These five steps can help you create SEO-friendly content to help your website rank higher on search engines. 

1. Perform Research on the Keywords

Failing to plan is planning to fail, or so the saying goes. The best approach that a content creator can adopt when creating SEO-friendly content is first writing down the keywords they intend to incorporate in their content. Leaving this important part for the last moment will more often than not lead to poorly ranked content.

Carrying out some research on the keywords will allow you to find the right topics trending in your niche. You can either come up with the keywords yourself or use SEO research tools such as Ahrefs, Buzzsumo, and SEMRush. You can also engage an SEO agency to provide you with the right insight.

Online forums related to your industry on Reddit, Quora, and Yahoo Answers, among others, can also help with your research. They’ll allow you to come up with topics that your target audience is already interested in. You can also keep tabs on your main competitors and figure out which of their content is highly engaging.

Once you’ve come up with the keywords, be sure to incorporate them on the title, URL, and meta description. You can also include it in image and alt tags and within the main content. Besides, don’t overuse your keywords to make your content more readable.   

2. Your Content Should be Optimized for SEO

Marketing strategists are trying as much as possible to create content geared towards the end-user instead of search engines. However, it’s proving more difficult to eliminate SEO in content creation. The most effective content used in marketing strategies focuses on both the user and keyword research.

Good content strategy can be developed by figuring out the type of content your target audience is looking for. Keeping this in mind can make it easier to naturally incorporate the SEO while developing your content both for the user and search engine. The result is content that’s both engaging and very informative.  

Content writing is a specialist field and that’s why you need to go for a professional writer service that can provide you the optimum results in terms of quality. The writing specialists at an essay writer service can help you with web content and creative writing if you need and also with thesis or dissertation if you are a college or university student. 

3. Create a Structured Content

Creating content that’s structured can help you come up with great content that’ll resonate with your target audience. When creating SEO-friendly content, it’s important to identify the main part of your article, then divide it into different parts. Writing your thoughts will be easier and faster with this. 

Your content should have an introduction, main body, and conclusion. The main body can be further divided using headlines and sub-headers. These headlines and sub-headers will improve the ease with which your target audience can read through your content. Search engine robots will also easily identify and understand your content.

The headlines can also help in increasing the usage of your keywords. However, remember not to overuse them here. Making the most out of the conclusion can help make your content great as it calls the readers to take the most appropriate action.   

4. Optimize the Content-Length

Before SEO became more common, generating traffic was the main aim of many content creators. To achieve this, content creators had to create many blog posts that were several hundred words long. However, that’s not the case anymore, as more websites have embraced publishing longer articles less frequently.

This change in tact is mainly due to Google giving priority to long-form content, high-quality posts, and original reporting. This type of content, besides providing detailed information to audiences on a particular topic, is also more likely to get more likes and shares. Longer content also has better chances of getting higher ranks on search engine results.

While the optimal length of your article should be around 1500+ words, your objective shouldn’t write that many words every time. Always aim at producing high-quality content that will add value to your audience and improve their search intent. Remember that quality is more important than quantity when it comes to creating SEO-friendly content.

Keeping your paragraphs short will make your content more readable. Each paragraph should be logically arranged and carry its idea. The paragraphs should be about 2-3 sentences long. Other formatting options, such as using bullets and highlighting text, can help optimize your content for mobile users.  

5. Analyze the Content for SEO

Finally, SEO analysis tools are vital in helping you create readable and SEO-friendly content. The best SEO analysis tools will make it easier for you to find the right keywords for your niche. Besides, these tools can help in analyzing the link to your profile and checking your optimization on mobile phones, among others.

Grammarly can help you check the readability of your content by helping get rid of spelling, grammatical, and punctuation errors before you publish it on your website.

There are many free and paid SEO tools that’ll allow you to look for the most popular content on your site. Google Analytics reports can show you which of your posts generate more engagement, including the ones with the most conversions. 

Conclusion

Coming up with SEO-friendly content will require a lot of effort and patience, but will be rewarding for your business in the end. Regardless of the market, you’ll be writing for, these 5 steps will help you develop content that will not only be readable and shareable but will rank high on search engine results. SEO-friendly content will generate more traffic to your website and improve your SEO scores.

Creating SEO-Friendly Content in 5 Steps

Knowing how to optimize search engines and users can be of great benefit to any business. Producing SEO-friendly content for your business can help it grow without having to increase the marketing budget. SEO-friendly content makes it easy for a website to capture the target audience’s attention and increase engagement levels. Nonetheless, a lot of … Continue reading “Creating SEO-Friendly Content in 5 Steps”

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How Many Segments Should My URL Contain For Best SEO?

This is a really important question. It can be approached in a couple of ways, and each way will have an impact on your overall SEO.

As you’ll see in the following examples, there are many ways to segment your URL.

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Our Examples:

Using my business as an example, some URL segment possibilities would include:

http://www.outreachmama.com/link-building/

Or we could use…

Outreachmama.com/services/linkbuildingservices

Or looking at a different example:

Roysdental.com/Manhattan

Roysdental.com/Brooklyn

Or we could use…

Roysdental.com/AreasServed/Manhattan

Roysdental.com/AreasServed/Brooklyn

Or maybe even

Roysdental.com/ManhattanDentist

If you Google 10 different local keywords, you’ll see a huge variation of URLs that pop up. Some will have no folders, some will have two subfolders, some will just rank the homepage, and it varies tremendously. There’s no best practice.

Although there’s no specific way to do this, it will have a major impact on the rest of your SEO campaign and how well it succeeds.

Let’s take a look at some examples to help you understand how each variation will have an impact on your overall search engine optimization efforts.

Different URL Segment Factors to Consider

Roysdental.com/Brooklyn vs. Roysdental.com/areasserved/Brooklyn

If you were to do SEO the same way, and you were to build some links to the homepage, and build a few links to the landing page that you created, chances are that Roysdental.com/Brooklyn is going to rank much better than Roysdental.com/AreasServed/Brooklyn.

Why?

It’s actually pretty simple. The closer a page is to the root domain, the more SEO authority and internal link juice is transferred to that page.

Inversely, the more you bury a page in the site, the less link juice will get transferred from the homepage.

Pretty easy to understand, right?

So, if you only have a handful of areas to rank for, and you aren’t targeting dozens or even hundreds of different locations, put your URL as close to the root domain as possible.

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Why Would You Potentially Need a Deeper, Longer URL String?

Maybe you have big plans. Maybe you intend to expand your business and have no interest in being a simple mom-and-pop shop. You have dreams of going nationwide one day and plan to work hard to get there.

In a situation like this, it will get really messy to add pages like Brooklyn, Queens, Long Island, Manhattan, etc. and having hundreds and hundreds of other pages directly off of the root domain.

All of a sudden, all of your link juice is being diluted and the SEO effects are weakened.

You’ll suffer from the law of diminishing returns following this method when adding hundreds of pages. After a while, the more pages you add, you’ll no longer receive the same root domain benefit that you’d receive if you only had a few page URLs set up this way.

In the worst-case scenario, you’ll actually get the root domain benefit temporarily, and it may even last for six months. So what appears to be a good thing will eventually come crashing down all around you when you least expect it.

Eventually, the hammer is going to drop and all of the beautiful root domain link juice is going to disappear.

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When Do You Use Subfolders, Start Categorizing Things Better at the Local Level, and Start Expanding into Many Different Areas?

To continue with our example, let’s say you’re attempting to build out pages for 100 different cities in the state of New York.

In this situation, you need to focus on getting more categorized.

In some instances, you may want to sort by the state. In other instances you may decide to sort by the county.

Why is that?

Well, when you create state pages or county pages, they are actually going to become the hub pages on your website. And the hub pages are the pages that you need to build more links to.

It’s just not feasible to build high quality backlinks to hundreds of pages.

Sure, you can send tons of crappy spam links to these pages, but Google will eventually catch up to them and they are going to do more harm than good. Let’s not sacrifice our SEO efforts in the name of building links.

If you want to build high-quality links, and you want those links to go far, you have to create hub pages.

Example:

You have a New York City or County page.

You build a bunch a high-quality links to this page.

Guess what? The link juice from the hub page is going to transfer to all of the other pages that are linked to on that hub.

At this point, Google is going to start dividing link juice out amongst the pages.

And if you’re doing it with quality links, you’re even beginning to build up thematic relevance for dentists and you’re building up location relevance for New York.

Before long, you’re even seeing some nice bumps and traffic.

So you have to approach this with a long-term view.

An Overview of the Process

When in doubt, when you’re building a small site, keep your URL segments as close to the root domain as possible.

And if you’re going big, and you really don’t know what you’re doing, make sure to read up on the topic. Think about the best practices that I’ve shared with you today. And even take a look at what your competitors are doing to get a better idea.

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At the end of the day, URL structure is only going to get you 5% of the way.

This is especially true if you do not have an authority website. It’s at this point that you have to start investing in content for the site, building internal links to each one of the pages – internal link juice is so important; and building backlinks to help boost up your rankings.

All the pages you create, all of the hub pages if you follow the hub pages method, all of the blog pages that are interlinking to your service page – this is how you start building up link juice the right way.

I hope this brief explanation has helped.

 

 

How Many Segments Should My URL Contain For Best SEO?

This is a really important question. It can be approached in a couple of ways, and each way will have an impact on your overall SEO. As you’ll see in the following examples, there are many ways to segment your URL. Our Examples: Using my business as an example, some URL segment possibilities would include: … Continue reading “How Many Segments Should My URL Contain For Best SEO?”

Read More