Knowing how to optimize search engines and users can be of great benefit to any business. Producing SEO-friendly content for your business can help it grow without having to increase the marketing budget. SEO-friendly content makes it easy for a website to capture the target audience’s attention and increase engagement levels.
Nonetheless, a lot of time and effort is required when creating SEO-friendly content. If done right, these key on-page SEO factors can help your content rank higher in search results. This translates to more likes, clicks, and shares for your content. On the flip side, content that doesn’t optimize SEO will be hard for target users to find, regardless of its quality.
Creating SEO-friendly content can be very challenging. Learning the essentials of SEO and incorporating it into the content creation process can yield positive results. These five steps can help you create SEO-friendly content to help your website rank higher on search engines.
1. Perform Research on the Keywords
Failing to plan is planning to fail, or so the saying goes. The best approach that a content creator can adopt when creating SEO-friendly content is first writing down the keywords they intend to incorporate in their content. Leaving this important part for the last moment will more often than not lead to poorly ranked content.
Carrying out some research on the keywords will allow you to find the right topics trending in your niche. You can either come up with the keywords yourself or use SEO research tools such as Ahrefs, Buzzsumo, and SEMRush. You can also engage an SEO agency to provide you with the right insight.
Online forums related to your industry on Reddit, Quora, and Yahoo Answers, among others, can also help with your research. They’ll allow you to come up with topics that your target audience is already interested in. You can also keep tabs on your main competitors and figure out which of their content is highly engaging.
Once you’ve come up with the keywords, be sure to incorporate them on the title, URL, and meta description. You can also include it in image and alt tags and within the main content. Besides, don’t overuse your keywords to make your content more readable.
2. Your Content Should be Optimized for SEO
Marketing strategists are trying as much as possible to create content geared towards the end-user instead of search engines. However, it’s proving more difficult to eliminate SEO in content creation. The most effective content used in marketing strategies focuses on both the user and keyword research.
Good content strategy can be developed by figuring out the type of content your target audience is looking for. Keeping this in mind can make it easier to naturally incorporate the SEO while developing your content both for the user and search engine. The result is content that’s both engaging and very informative.
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3. Create a Structured Content
Creating content that’s structured can help you come up with great content that’ll resonate with your target audience. When creating SEO-friendly content, it’s important to identify the main part of your article, then divide it into different parts. Writing your thoughts will be easier and faster with this.
Your content should have an introduction, main body, and conclusion. The main body can be further divided using headlines and sub-headers. These headlines and sub-headers will improve the ease with which your target audience can read through your content. Search engine robots will also easily identify and understand your content.
The headlines can also help in increasing the usage of your keywords. However, remember not to overuse them here. Making the most out of the conclusion can help make your content great as it calls the readers to take the most appropriate action.
4. Optimize the Content-Length
Before SEO became more common, generating traffic was the main aim of many content creators. To achieve this, content creators had to create many blog posts that were several hundred words long. However, that’s not the case anymore, as more websites have embraced publishing longer articles less frequently.
This change in tact is mainly due to Google giving priority to long-form content, high-quality posts, and original reporting. This type of content, besides providing detailed information to audiences on a particular topic, is also more likely to get more likes and shares. Longer content also has better chances of getting higher ranks on search engine results.
While the optimal length of your article should be around 1500+ words, your objective shouldn’t write that many words every time. Always aim at producing high-quality content that will add value to your audience and improve their search intent. Remember that quality is more important than quantity when it comes to creating SEO-friendly content.
Keeping your paragraphs short will make your content more readable. Each paragraph should be logically arranged and carry its idea. The paragraphs should be about 2-3 sentences long. Other formatting options, such as using bullets and highlighting text, can help optimize your content for mobile users.
5. Analyze the Content for SEO
Finally, SEO analysis tools are vital in helping you create readable and SEO-friendly content. The best SEO analysis tools will make it easier for you to find the right keywords for your niche. Besides, these tools can help in analyzing the link to your profile and checking your optimization on mobile phones, among others.
Grammarly can help you check the readability of your content by helping get rid of spelling, grammatical, and punctuation errors before you publish it on your website.
There are many free and paid SEO tools that’ll allow you to look for the most popular content on your site. Google Analytics reports can show you which of your posts generate more engagement, including the ones with the most conversions.
Coming up with SEO-friendly content will require a lot of effort and patience, but will be rewarding for your business in the end. Regardless of the market, you’ll be writing for, these 5 steps will help you develop content that will not only be readable and shareable but will rank high on search engine results. SEO-friendly content will generate more traffic to your website and improve your SEO scores.