Our SEO Audit Process
A customized SEO audit is a careful process organized according to a list of priorities to produce actionable changes that will generate long-term increases in organic traffic.
An SEO Audit is the first important step towards optimizing your website for more traffic, higher rankings, and sales leads. SEO audits check everything from website performance, loading, and speed to on-page SEO, backlinks, and competitors. Armed with this information, you can either implement changes yourself, or we can deliver done-for-you SEO, Linkbuilding, and Digital PR services.
SEO Audits are only useful when you can do something with them. Otherwise, you’re paying for a report that will be forgotten. You could have an in-house team member implement the changes we recommend or entrust us with DFY SEO services that will increase traffic, search ranking positions for lead-generating keywords, and ultimately, pipeline demand.
When we are creating your actionable SEO audit we don’t skim the surface. We deep-dive into your sector. We analyze your competitor’s, ideal customer profiles (ICPs), customer pain points (also known as Jobs to be Done) keywords, search engine results pages (SERPs), publications in your sector, and again, your competitor’s. This way, we fully understand your audience and how to engage them with organic SEO content, guest posts, and Digital PR.
Let Mama Help You Out With An In-depth, Actionable SEO Audit
A customized SEO audit is a careful process organized according to a list of priorities to produce actionable changes that will generate long-term increases in organic traffic.
We start with reviewing your overall performance, looking at your website pages from different devices, then checking Google Analytics and Google Search Console. If a website is loading slowly, or doesn’t perform well on mobile devices then that will negatively impact where it ranks in search engines.
Then we go use search engines (Google and others) to check how your pages appear in search results pages (SERPs) for specific keywords that you already rank for (if any). This helps us get a better understanding of user experience, where and how you need help with SEO, and if there are any significant problems that need fixing⏤especially technical/performance issues.
A Technical SEO Audit helps us get clear on the technical side and make sure Google search bots and algorithms can find and understand the content on your website’s pages. We go through dozens of equally important aspects of technical performance, such as server configuration, sitemaps, broken links, indexing, and numerous other things that can impact a website in a big way.
This is where we identify the root cause of poor SEO performance: your competitors, on-page SEO, or off-page (e.g., not enough backlinks)?. Or all three. Once we go through the details, we will understand the keywords you need to optimize on your website and a whole set of low-hanging fruit and quick wins we can help you rank for with SEO and Link building. Here we analyze Content Gaps, Long tail keywords, keyword saturation, and numerous other on-page and off-page factors that can have a big impact on website traffic.
Off-page optimization and high-value link-building tactics have been our specialty for many years. Our team analyzes your link profile and anchor text to detect potentially harmful links that could harm your rankings. If necessary, you get ready to upload a disavow file to remove all bad links pointing to you. Additionally, we can deliver a customized link building strategy that results in effective and long-term results.
In this step, we combine internal and external data to determine the most effective solutions that will drive more traffic for your website. Our team of SEO Specialists will put together a strategic plan for everything that can and will make a positive impact on traffic, search engine rankings, and sales leads. Our solutions can include producing DFY organic SEO content, link building guest posts, and Digital PR.
We will deliver an easy-to-understand presentation of our summarized findings and a go-to plan for an actionable, results-driven SEO campaign. Once delivered, you schedule a call, where we present our findings and answer your questions.
Yes! Every website needs to be audited on a regular basis. If you haven’t received an SEO audit recently, your website could be missing out on a significant amount of traffic and revenue.
Also, the industry is constantly changing. From algorithm updates to updated webmaster guidelines, conducting regular SEO audits will make sure your website is up-to-date with best practices.
Once we prepare the audit of your website, we schedule a call with you, where we present our findings and answer your questions. After that, you need to decide who you’re going to hire to manage your SEO. If you already have a house team who can manage it, that’s great, but if not, we are more than happy to help with that. Here you can schedule a call where we discuss our terms.