Digital PR Services: Earn High-Value Backlinks & Media Coverage
Establish yourself and your business as an expert with high-quality press coverage and backlinks. We can help you secure high-value, top-tier backlinks in world-leading media publications.
Digital PR Services
Digital PR services involve acquiring backlinks from high-authority (DA) websites and trusted media outlets, such as Bloomberg and CBS News, through well-planned and meaningful content relevant to your business. Like traditional PR, it focuses on creating compelling content that ensures editors and journalists publish these stories, while ensuring every article is optimized for SEO gains.
High-quality backlinks matter for your SEO (read about why here), and to stand out, your link building requires a smart new approach. This is where PR campaigns come in place. Even though PR is not a new concept, its benefits go beyond premium links.
Digital PR makes your brand stand out against competitors and establish yourself as an authority in your sector. Our method isn’t just about making headlines; it’s about crafting content that resonates with audiences today and boosts your search rankings for near-, mid-, and long-term gains.
At OutreachMama, we specialize in developing engaging, shareworthy content. This isn't just any content ⏤ it’s the kind that gets noticed, shared, and written about by journalists. Our approach has consistently delivered high-quality editorial links from leading media outlets. We don’t just follow trends; we set them by creating buzzworthy material like dynamic infographics and insightful audience surveys. Everything we do is designed to align with your brand and appeal broadly, ensuring that journalists are eager to feature your stories.
Digital PR works best alongside complementary strategies like guest posting solutions and curated niche edits. For a holistic SEO approach, many brands combine these efforts with targeted blogger outreach and customized blended link building packages to create a well-rounded, natural link profile for maximum impact.
Get Featured on Top Tier Websites
How Our Digital PR Services Generate Real Results
Onboarding & Planning
We begin with an onboarding process that helps us understand your business needs, the results you want to achieve, and how to deliver on those targets.
Marketing, Audience, and Topic Research
Our team conducts comprehensive research to identify trending, timely, and thought-provoking topics relevant to your industry. In this phase, we put together a strategy that will ensure the content we create for your brand cuts through the noise, gets published, and secures those valuable backlinks.
High-value SEO Optimized, Thought-leadership Content Creation
During this phase, we gather the data for your campaign and create the content. We leverage surveys and/or public databases for the data, and we then transform the data into visually appealing graphics, reports, or data-backed listicle articles. We also craft a newsworthy Press Release which we will use in the next step.
Media Outreach Campaign
With content ready to attract the attention of busy journalists and editors, we pitch your story to targeted media outlets. We only work with journalists, publications, and editors we have relationships with, unless otherwise specified, to ensure we stand a much better chance of securing you the backlinks your business needs. Even if we reach targets earlier, our outreach campaign lasts at least for at least two weeks.
Top-tier Backlinks Secured from PR Campaign
With every campaign, we set a minimum backlink target to reach. If a campaign goes viral, you won't pay more than the maximum agreed-upon amount. We keep things simple.
Why Do You Need a Digital PR Campaign?
Increase SERPs Rankings
With high-authority and credible media outlet backlinks secured, Digital PR sends valuable signals to search engines that your site is trustworthy and credible. This process contributes to improving your website's search engine rankings (SERPs), making it more visible to the customers you want to attract. In essence, Digital PR is not just about getting your name out there; it's about strategically placing it higher on search results, where it matters most.
Improve Brand Awareness
Through carefully crafted stories and engaging content that resonates with both media and audiences, your brand gets featured in the media and publications that matter. This level of exposure brings your business into the spotlight, not just in niche circles, but on a broader, more public stage.
Add “As Seen on Badge” of the Most Prominent Media Websites
This badge is a visual testament to your brand's media coverage on well-known and respected websites, serving as a powerful tool to instantly boost consumer confidence. When potential customers see that your brand has been featured on prominent media platforms, it further improves and enhances the sense of trust and authority in your market.
Position Yourself as a Thought-Leader/Expert
Media exposure is extremely effective in building your reputation as an authority in your sector. Through insightful articles, in-depth interviews, and compelling infographics that showcase your unique perspective and professional insights, you can inform and educate your audience. This is a great way to generate backlinks, traffic, increase brand awareness, and sales leads. This positioning sets you apart from competitors, fostering a stronger connection with your audience.
Build Valuable SEO E-E-A-T Signals
Digital PR helps establish and enhance Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) signals, and is equally important for both your brand's reputation and its performance in search engine rankings. At OutreachMama, as a full-service link building agency, we ensure every PR campaign strengthens these critical signals.
What You Get Working With OutreachMama
We count only links that are indexed in Google.
We EARN all Digital PR links – never pay for them.
We continue full outreach to journalists, even if we have hit targets already.
We do all the brainstorming, data-crunching, press release writing, visuals, and outreach. All we require from you is to approve.
Pricing
Starts at $6,400
10-14 High DA, Media-based Backlinks
($670 extra charge for Interactive Infographics)
Our digital PR service offers a tiered pricing structure beginning with an initial deposit of $6,400, which guarantees the acquisition of 10-14 high-quality PR-based backlinks. Should our campaign successfully secure more than 14 links but no more than 18, an additional fee of $800 will be applied.
For achieving beyond 18 links, there's an additional charge of $1,300. It’s important to note that no further charges will be incurred beyond this $1,300 fee, regardless of the total number of links acquired.
Interactive Infographics - $670
How Does Digital PR Pricing Work?
The pricing model for our services operates on a pay-for-performance basis, starting with an initial payment and adjusting based on the results achieved. Here's how it works:
To start the campaign, we initially charge you $6,400. This initial investment gets the campaign up and running.
Throughout the campaign, we closely monitor the number of links successfully built.
At the end of the campaign period, we issue an invoice for the balance, calculated based on the total number of links created. The final amount is adjusted to reflect the actual performance of the campaign, which means you pay for the tangible results achieved.
Under our pricing model, any links acquired beyond the high-tier threshold are effectively free of charge. For example, if your campaign secures 30 links, and the initial agreement covers up to a certain number under the high-tier pricing, any additional links above this threshold won't incur extra costs.
In our service package, the initial price includes a static infographic and a survey, offering you essential tools for your digital PR campaign. However, for an additional $670, you can opt for a dynamic infographic. We highly recommend considering the dynamic option, as it often proves to be a game-changer in pitching.
Digital PR FAQ
Why Is Digital PR Link-Building Important for SEO?
Digital PR link-building is vital for SEO for several reasons:
- Digital PR strengthens your website against future changes in Google's algorithms.
- Every backlink acquired through Digital PR is earned, not bought, making them more favorable in Google's eyes.
- Gaining high-quality backlinks is a proven way to authentically enhance your site’s SEO.
- Being featured in respected publications establishes your company as a credible and reliable resource in your industry.
- This boosts consumer trust but also strengthens your brand’s competitive edge.
- Maximizing this exposure, some businesses showcase “As Featured On” banners or create “In the Press” sections on their websites to display logos of authoritative media where they've been mentioned, further leveraging their Digital PR efforts.
What Industry/Niche Do You Serve?
Our services are designed for practically any niche, with a few exceptions. We focus on creating newsworthy content that provides real benefits, regardless of industry.
We will always say before any campaign starts if we serve your niche, or if this is something we can’t help you with.
How Do You Report Digital PR KPIs?
We report on the links we've built during the campaign, providing detailed information about each link, specifically including the source of the link and its Domain Authority (DA) of the backlink, target, media website.
We ensure that you have a clear and concise understanding of the tangible results of our Digital PR efforts, demonstrating how each link contributes to the overall success and growth of your campaign.
What Is the Difference Between Digital PR and Haro Service?
The proactive nature of Digital PR means you're not just waiting for opportunities; you're creating them by crafting compelling content that appeals to both your target audience and the media. On the other hand, the HARO service, while effective in securing high-quality backlinks from major publications, has its limitations. Its reactive nature depends heavily on responding to journalists' queries, which can be highly competitive and time-sensitive.
With HARO, the success of your pitches is uncertain, with a lower overall success rate due to the high volume of responses journalists receive. This method also limits the control you have over content and where your brand is featured, potentially resulting in missed opportunities to fully align with your strategic marketing goals.
How Will Digital PR Affect the Domain Authority (DA) of My Website?
Digital PR positively impacts the Domain Authority of your website by earning backlinks from reputable sources. Google recognizes these sites as having a high-ranking DA, and that makes a big difference in the value of these backlinks. These backlinks signal to search engines that your site is a credible and authoritative resource, which is a key factor in determining Domain authority.
Why Is Digital PR Link Building Important For My Business?
When you combine SEO benefits with increased brand awareness, Digital PR becomes a key strategy in any digital marketing campaign.
When your business is featured on top-tier websites, it's not just about the SEO benefits from the backlinks. These appearances put your brand in front of a larger audience, significantly boosting your brand's visibility.
This increased exposure potentially leads to more people recognizing your brand, understanding your expertise, and remembering you when they need your products or services. Effective Digital PR is a powerful tool to build and enhance your brand's public image and reputation, which is a key aspect of successful marketing.
What Type of Content Can I Expect?
We choose the content type based on your niche, topic relevance, and current trends. Expect mainly linkable assets that grab widespread attention. Commonly, we create infographics (static and dynamic), surveys, feature articles, and expert commentaries.
Are You Ready to Invest in Premium Link Building With Digital PR Campaign?
Get in touch with us to receive a custom proposal.