My most effective link building strategy is, unfortunately, not a singular strategy.
In fact, my most effective link building campaigns have come from running more than one campaign at the same time.
With that said, here’s a summary of my strategy.
1. PR/Link Building
Top-tier editorial links are the bread-and-butter of SEO.
Why is that?
By getting a do-follow top-tier editorial links, you’re getting your website linked to from the best of the best websites in Google’s eyes.
Examples of do-follow top-tier editorial links include: Forbes, Fast Company, and Business Insider.
Huffington Post used to be a top-tier editorial link, but now their links are no-follow, so they don’t carry as much weight.
The Value of Do-Follow Top-Tier Editorial Links
Do-follow top-tier editorial links are the cream of the crop for a number of reasons.
For starters, they have a high domain authority. And because of this, they have a great amount of trust built in.
The other side of the coin, and one that nobody seems to talk about, is the fact that they are syndication engines.
Free Syndication Anyone? Links, Links & More Free Links!
Please realize that nearly every article that you get published on these high quality sites already has tons of automation and syndication built into the publishing process.
Well, big news sites and even many niche sites auto syndicate content from top-tier editorial websites. And not only that, they also attribute it to the original entrepreneur, which leads to the creation of more links pointing back to your site.
So, for every top-tier editorial you do, you’ll get a couple of dozen additional referring domains. As you can see, this is a powerful strategy for building many high-quality links from one piece of content.
Let’s not forget about the additional branding and traffic that this content will generate. And being associated with a top-tier site is also huge! So keep all this in mind.
2. Guest Posting
To get the most out of guest posting, you need to post on websites that have a domain authority (DA) between 40 and 60.
There are many websites out there run by bloggers who are thirsty for cash. If you want to reach out to bloggers and have them be ready and willing to work with you, you need to be ready and willing to whet their appetite.
You can certainly create amazing content, put together an irresistible offer, and many bloggers will be happy to post your content. But at the same time, having some cash available for guest posting will make it a lot easier to consistently build links using this method.
Using Cold, Hard Cash to Solidify Guest Posting Continuity
You’ll have an easier time getting a consistent amount of monthly links coming in if you are willing to grease the wheels a little bit.
Since Google is looking for link building consistency in their algorithm, one round of guest posting isn’t going to do much for you in the rankings.
On a side note, you probably will not get huge benefits from top-tier editorials either. I hate to burst your bubble. It’s consistency that makes the difference in link building success.
On the other hand, if you can consistently get anywhere between 5 to 20 guest posts a month for a year, you’ll have little trouble reliably beating and outranking your competitors who don’t have a setup like this in place.
It’s hard for people to compete if they aren’t a big brand and they don’t have a huge content engine in place.
The third recommendation will help put your link building over the top.
3. Custom Blogger Outreach
There are certainly outreach components to top-tier editorials and guest posting. But to call either of those custom blogger outreach means you’re kicking it up a notch and taking it to the next level.
At Outreachmama.com, our custom outreach process includes monthly campaigns. During these campaigns, we come up with a pitch or a strategy.
An Example of Our Custom Blogger Outreach Process
As an example, a typical strategy during any given month would be to go after 500 websites that link to our competitors but don’t link to us.
To gather this information, we’d use software like Ahrefs, download competitor backlink lists, and sort through these lists to find the best opportunities.
Some examples of good opportunities include:
1. Websites that publish articles and have a list of our competitors. We are going to try our damnedest to get included on that list.
2. They have one or more articles mentioning our competitors.
In either of these situations, we are going to ask these bloggers for a guest posting opportunity.
Guest Post Pitching Strategy
Our guest post pitching methodology is very simple. We realize that if you are willing to give something to these bloggers, you will receive what you want in return.
The Law of Reciprocation never fails!
Think about it…
If you’re dealing with a webmaster, there’s a pretty good chance that they own a blog that they care about. They want links pointing back to their site. And they want additional exposure.
So, if you write for a popular publication and you create roundup articles and publish on popular sites, you can reach out to bloggers and basically pay it forward.
Email a blogger and tell them that you’re going to give them a link in the next article you publish on a quality site. Ask them to give you two or three sentences so that you can publish their quote along with a link pointing back to their site.
In the same email, or in a second email after your first has been responded to, also mention that you wrote a great article on a topic that fits perfectly with the theme of their website. Tell them that you’d love it if they would take a look at it, and if they like it ask if they could publish it on their blog.
When implementing this method of blogger outreach, your conversion rates are going to shoot through the roof!
Thanks for taking the time to read this response. If you have any questions, feel free to ask them right now.