Cookie Policy of OutreachMama LLC

This Cookie Policy explains how OutreachMama (“we”, “us”, “our”) uses cookies and similar technologies to recognize you when you visit our website at www.outreachmama.com. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, OutreachMama) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Some of the purposes for which Trackers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Website uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.

The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.

Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our website. Third parties serve cookies through our website for advertising, analytics, and other purposes. This is described in more detail below.

The specific types of first and third-party cookies served through our website and the purposes they perform are described in the text below

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

Activities strictly necessary for the operation of this Website and delivery of the Service

This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

First-party Trackers

Storage duration:

  • _iub_cs_cons-89366083: indefinite
  • _gcl_au: 3 months
  • Test_cookie: 15 minutes
  • _gid: 1 day
  • _gat_UA-*: 1 minute
  • _ga_*: 1 year 1 month 4 days
  • _fbp: 3 months
  • CLID: 1 year
  • _clsk: 1 day
  • SM: session duration

At any time if you wish to restrict, block or delete the cookies that are set by our website, or any other website, you can do this through your browser settings. The ‘Help’ function within your browser should tell you how.

Find out how to manage cookies on popular browsers:

Other activities involving the use of Trackers

Basic interactions & functionalities

This Website uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User’s communication with the Owner.

User database management

This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Website, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks’ profiles) and used to build private profiles that the Owner can display and use for improving this Website.

Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Website.

ActiveCampaign (ActiveCampaign, Inc.)

ActiveCampaign is a User database management service provided by ActiveCampaign, Inc.

Personal Data processed: email address; Trackers; various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

SPP – Service Provider Pro (Client Solutions Ltd) 

At OutreachMama, we prioritize your privacy and the security of your personal information. We utilize Service Service Provider Pro (Client Solutions Ltd) for managing user information and processing service purchases, which includes the collection of details such as your name, email, phone number, and payment-related information. Service Provider Pro is committed to robust security measures. They employ data encryption for customer databases at rest and in transit, ensuring the confidentiality of your sensitive data. Security protocols prevent the storage of account passwords in plaintext, and access to production systems follows strict guidelines. Regular security audits are conducted in collaboration with certified professionals, and the system architecture is designed to protect against a wide range of cyber threats. For more information about how Service Provider Pro protects your data, visit the Privacy Policy.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Retention period of Clarity Data types

Clarity Data Type

Retention Period

Click Data (that is, data shown on the Clarity portal or aggregated data per page on the website such as the URL, user ID, and pointer distance.)

13 months

Playback Data (that is, the data captured for playing back recordings.)

30 days

Sessions labeled or favorited

13 months

Google Analytics 4 (Google LLC)

Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

Personal Data processed: browser information, city, device information, number of Users, session statistics, Trackers and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out.

Google Tag Manager

Meta pixel

We leverage Meta cookies to deepen our understanding of user interactions and preferences, aiming to enhance your experience with our service. Meta cookies are instrumental in gathering insights about your engagement with our platform, such as the duration of your visits, the choices you make on our site, and the features you favor or disregard. This critical feedback guides our ongoing efforts to refine and improve our service offerings. 

Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on this Website. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

Personal Data processed: Trackers and Usage Data.

Place of processing: United States – Privacy Policy.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at [email protected] or by using the contact form on our website.