In this case study, we show you how we secured the top (#1 position in Google SERPs) for a sports fashion eCommerce brand.
We did this over a 1 year period, resulting in the client landing the top spot for a keyword with 60,000 searches per month.
We can’t say who the client is, but we can say they were and are thrilled with the results.
All of this was achieved using enterprise link building tactics.
As Google’s internal data, our case studies, and another study on backlinks prove, your business needs high-quality backlinks to rank higher in search engines and bring in more organic traffic, and sales leads.
Enterprise organizations need to invest in link building. It’s that simple.
Here’s how we did it for an eCommerce brand in a very competitive market . . .
Enterprise Link Building for Competitive Keywords: Sports eCommerce Case Study
MONTH #1: Always start with the easiest route to success
This case study spans 1 year of link building for an eCommerce brand that specializes in clothing for a specific sports industry. They had many categories, colors, and styles.
At the start of the engagement, this 18,000-page website had:
- 700 referring domains
- A DA in the 30s
- The main keyword they wanted to target had 60,000 monthly searches in a highly-competitive market
The top 10 sites returning on page 1 for the main keyword all had a DA of 50 or higher. They were major shopping sites.
We began our campaign by building 15 links each month:
- 5 sites, DA 20-29
- 4 sites, DA 30-39
- 4 sites, DA 40-49
- 2 sites, DA 50-59
Our anchor text linked back to their main product page. This is what we wanted to rank for that 60,000 searches per month term.
At that time, they ranked on page 3 of Google, at #24, for their primary keyword.
MONTHS #2-6: Consistency
We were still building 15 links each month, however…
In addition to the main product page, we started targeting other related long-tail subcategory pages (within the same product/keyword silo).
We were seeing steady improvements in rankings!
Within 6 months, their product page moved up to the bottom of page 1 – position #10
MONTH #8-12: We Made It!
By month 8, we are now ranking in the middle of page 1 – position #5
Just like in the first case study, we stuck to what was working.
We built 15 links targeting the other related long-tail pages while also linking to the main product page.
By the end of year one, this keyword ranked on top of page one – position #2.
By implementing the strategy of targeting other product pages within the same silo, tons of the subcategory pages that had 10,000-30,000 monthly searches were also ranking in the top 3 positions as a trickle-down effect.
Do you want to achieve the same results for your business?
💡Does your company need an enterprise link building strategy and to reach Page #1 in SERPs for high-ranking, revenue-driving keywords? Check out our services here, and book a call to see how we can help 🚀 💵
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