Blogger outreach is quickly growing into one of the top ways to help businesses build traffic to their websites.
Because it works. And it brings so many other benefits than just traffic.
It brings you targeted traffic, and helps your products or services get seen by the right audience. By guest posting on specific niche blogs, you can gain tons of exposure and credibility within your industry. Plus it makes Google happy by giving you some extra SEO-juice from those inbound links.
So why don’t more people guest blog?
It’s a lot of work.
Bloggers are savvy. And maybe even a bit picky. They aren’t going to accept a guest post from just anyone. Getting accepted to guest post often takes a well-crafted email pitch to big-name, prominent bloggers.
Nothing beats an email pitch that shows you’ve taken the time to get to know the blogger, thoroughly read their blog and personalize every aspect of your email, like this one.
But that can take hours upon hours to do. Especially when you’re pitching multiple bloggers each day hoping to land a guest blogging opportunity.
But here’s something that is a cold hard truth. Most of those long hours will be thankless and a majority of people will not get back to you.
And if you’re running a business and juggling 2 dozen other things, it’s easy to stop this tedious process with nothing to show for your initial efforts.
Instead of spending all your time figuring out how to customize your email pitch for each blogger, start off with an email template that you can use to scale.
Template?! Ew, no way, I’m not some spammer!
Now hold on a second
There’s absolutely nothing wrong with combining the right strategy with a customized template that will get your tremendous results.
Let’s look at a typical response we get using this template:
I have to say this is one of the best pitches I have received in a long time! Well done.
I am happy to add your resource to this post!
So stop spending hours on just email, and start spending more time on writing epic guest blog posts that will bring your more business, boost your traffic and increase your credibility.
If you want to get scrappy with scalable pitches that still get results, here is our 6 step pitch template creation process.
Structuring the Initial Outreach Email
Step 1: Introduce yourself
Something short and sweet. A 5-word introduction that includes your name, role and company works best.
Step 2: Say something about THEIR site
Either mention something specific that their doing OR just say you came across their blog post and paste the URL.
Step 3: Clearly and simple state your ask
In simple terms, be very straightforward with what outcome you’re looking for from a collaboration with them.
Step 4: Mention a few fun facts about your business
Tell them something about your product or service in bullet point format. You can also highlight some key features.
Step 5: Offer something in exchange
What I’ve found works best is if you have access to a different site that has some authority, to offer to include their website and brand in the next blog post you do for that site.
Step 6: Reiterate the request and thank them for their time
Close your email politely and you’re done!
Let’s look at what these steps look like in action.
I’m Andrea, owner of ReminderPal.
I noticed your article here, www.businessblog.com,about productivity tools and was wondering if you’d be interested in a content marketing collaboration with me.
I’d like to submit a well-researched article for your blog about the newest data surrounding the benefits of prescheduling your work day.
I regularly cover topics such as this on my blog for ReminderPal, an app that lets you schedule your calendar and automatically sends you a text message for each calendar item. For anyone who regularly uses their phone, these reminders can be incredibly useful.
Fun facts about ReminderPal
- Founded in 2007, after searching online for a resource to continually remind me what needed to be done that day but couldn’t find what I was looking for
- Mission is to help others keep track of their to-do list and be more productive throughout the day
- The online calendar immediately syncs with the mobile app, and will automatically send the user text message as a reminder
If interested, I could submit an insightful article about prescheduling that will fit your audience and their needs.
Of course, if there’s anything specific you’d like me to focus on instead, I’m very much open to that!
In exchange for your time and opportunity, I’d be happy to reference your website on the next blog post I do for [site] which is an authority site that provides entertaining and informative business and entrepreneurial advice to an active and engaged audience nationwide.
I’d love to hear your thoughts on it!
Template for 5 Follow-up Emails
Beyond the initial email, you should do at least 5-email follow-ups to drastically improve your positive response rate.
Here is the basic outline:
Follow-up 1: Simple follow-up
Follow-up 2: Another simple follow-up which includes reiterating the ask
Follow-up 3: Another offer. Send something like “in case you’re not interested in a guest post, I’m wondering if you’d be interested in …” Suggest another topic, or even another collaboration idea.
Follow-up 4: One more chance follow-up, “Just thought I’d try one more time.”
Follow-up 5: Last chance email. This is your last follow-up for a guest post or collaboration with the blogger. The fact is, people are just busy so even if they are potentially interested, you have to catch them at the right time. There have been so many times where a blogger responds after the 5th email thanking us for our persistence and would gladly work with us.
Guest posting is a great way to get your business name out there, connect with influential bloggers and also drastically increase your traffic with readers who are really interested in your business and your products and services. But reaching out for guest blogging opportunities can be time consuming.
Well not anymore. By using our 6-step template, you can still easy customize each email and convince bloggers to give you and your guest post a shot, while allowing you more time to work on your business.
More Blogger Outreach Templates for Link Building
Blogger outreach for link building isn’t just limited to guest posts. There are tons of ways to reach out and score backlinks.
Here are blogger outreach templates from outreach experts that are yours to steal.
This outreach template is for when you’ve made an infographic and want to score placements with it in relevant articles.
“Hey, [their name],
I was on the hunt for information on [topic] this morning when I came across [their URL].
I really like that you [talked about something important, emphasized something, explained something].
I actually just put together an infographic on [topic].
As someone who writes about [topic] quite a bit, I thought you might get a kick out of it.
Let me know if you want to check it out.
Broken link building is a mixed bag. It’s great because you can score links on established pages with authority and relevance. It’s tough because it takes a lot of effort to make it happen well.
Here’s a template to try.
The first email would look similar to this:
I was digging around for information on [topic] today and came across your post: [link to their post]
This is great! Lots of good advice. I even [implemented something, learned something.
However, I did find some broken links there. Let me know if you’d like me to send you the list I made.
[Your Name and title]
Then once you receive a positive response, you can send the second email:
Here are the broken links I found:
[Broken Link URL] + [Replacement URL]
BTW, I just wrote a post about [topic]: [post URL]
I thought it would be a great addition to the page.
Either way, hope this helps and keep up the great work!
[Your Name and title]
Expert roundups are a smart way to provide value to the blogger before asking for anything in return. Here is s an example template:
I hope you are having a great start to the week. My name is [name] and I am the [title at company].
I love reading your [niche] advice on [their blog].
I also loved your latest piece on “[relevant article”].
The pointers were great and I would like to ask you a quick question, if you do not mind.
We are doing an expert series on [topic] and we are just asking for a small blurb (a few sentences) from [niche] experts that we can include in our infographic. Would you like to contribute some advice?
The question is simply,
It would be great to have your input!
In the end, we will also be doing a post on our blog and an eBook that would be featured in which you can share with your readers as well.
Please let me know if you are interested by sending back a couple of sentences for your valuable advice.
Your Email Signature
Have a question? Templates to add? Leave a comment below.
P.S. Looking for a blogger outreach service? Check out OutreachMama.